Find PR buyers before they renew with the incumbent
WaffleIQ surfaces PR agency owners, communications directors, and media relations leads actively evaluating new tools.
communications directors and PR agency owners 10-100 employees
Found 287 PR and communications decision-makers at mid-size agencies.
| # | Fit Score | Name | Role | Company | Focus |
|---|---|---|---|---|---|
| 1 | 93 | Laura Simmons | Agency President | Finn Partners | Agency Growth |
| 2 | 89 | Marcus Obi | Director of Media Relations | Weber Shandwick | Media Outreach Tools |
| 3 | 86 | Claire Dupont | VP of Communications | Edelman | Crisis & Corporate Comms |
| 4 | 83 | Jason Wu | Head of Digital PR | Golin | Digital Strategy |
| 5 | 80 | Nina Patel | Account Director | Burson | Client Service |
| 6 | 77 | Tyler Brooks | Owner | Bospar PR | Tech PR |
Example searches
Search in plain English. WaffleIQ figures out the rest.
Use cases
Built for every revenue team
Build PR pipeline by agency type
Get started free →Find the tool buyer at each PR firm
WaffleIQ identifies whether the owner, account director, or operations lead buys tools at each agency.
Track PR agencies adding headcount
Growing PR agencies are actively evaluating new tools to support their team expansion.
Cover the PR market systematically
Get started free →Map PR agency concentration by specialization
Build territory plans around PR agency clusters by specialty and geography.
Identify PR firms with contract renewal cycles
WaffleIQ surfaces signals that indicate when PR agencies are nearing tool contract renewals.
Get into PR agencies faster
Get started free →Target agencies using your category of tool
Find PR agencies that already buy in your category — easier to displace than greenfield.
Reach new PR agency owners in their first year
New PR agency founders are actively building their tech stacks — WaffleIQ finds them.
Enrich CRM with PR org data
Get started free →Keep PR contact records current
Agency account director and ownership changes happen constantly. WaffleIQ keeps your CRM fresh.
Score accounts by specialization fit
Add PR specialization and agency size to CRM records for better account scoring.
Target PR buyers precisely
Get started free →Segment by agency size and specialization
Create separate campaigns for tech PR agency owners vs. in-house comms directors at mid-market companies.
Sync verified contacts into your marketing stack
Export PR buyer lists with specialization and size data directly into HubSpot or Pardot.
Quick start
Enter your domain. Get a tailored prospect list.
We'll suggest your top targets in under 2 minutes.
Data coverage
PR and communications buyer data by segment
WaffleIQ covers PR agency owners, in-house communications directors, media relations leads, and investor relations contacts. Filter by agency size, PR specialization, and industry focus to find your ideal buyer.
18,000+
PR & comms contacts indexed
60+
PR specializations tracked
90%
email deliverability
48 hrs
data refresh cycle
AI-powered
AI that maps PR agency and in-house comms structures
Find PR tool buyers at both agencies and in-house communications teams — mapped by role and purchasing authority.
Key capabilities
Built for PR tech sales cycles
Agency vs. in-house filtering
Separately target PR agency buyers and in-house communications directors at enterprise or mid-market companies.
Specialization filtering
Filter by PR specialization: tech PR, healthcare PR, crisis comms, investor relations, or consumer PR.
Tool stack signals
WaffleIQ surfaces what media monitoring and outreach tools PR teams currently use for displacement targeting.
Agency size targeting
Filter PR agencies by headcount and revenue to target those at the right scale for your pricing.
Frequently asked questions.
Ready to build pipeline
Find PR buyers before their next tool renewal
Build targeted PR agency and in-house comms buyer lists in minutes.