Find the agency buyers who control ad tech spend
WaffleIQ maps agency owners, performance directors, and media buyers at digital marketing agencies actively evaluating new tools.
performance marketing directors digital agencies 10-200 employees
Found 412 agency-side marketing decision-makers evaluating new tools.
| # | Fit Score | Name | Role | Company | Focus |
|---|---|---|---|---|---|
| 1 | 95 | Brianna Cole | VP of Performance | Tinuiti | Paid Media Strategy |
| 2 | 91 | Raj Mehta | Director of Paid Social | PMG | Meta & TikTok Buying |
| 3 | 88 | Natalie Ford | Head of SEO | Wpromote | Organic Growth |
| 4 | 85 | Kevin Marsh | Agency Owner | Disruptive Advertising | Agency Operations |
| 5 | 82 | Tara Nguyen | Media Buying Lead | KlientBoost | PPC & CRO |
| 6 | 79 | Omar Hassan | Analytics Director | Seer Interactive | Data & Attribution |
Example searches
Search in plain English. WaffleIQ figures out the rest.
Use cases
Built for every revenue team
Build agency pipeline by channel specialty
Get started free →Find the tool buyer at each agency
WaffleIQ identifies whether the owner, director, or ops lead buys tools at each target agency.
Track agencies switching tool categories
Surface agencies posting jobs for roles that signal tool evaluation — analytics, attribution, or automation.
Cover the agency market systematically
Get started free →Map agency concentration by specialization
Build territory plans around channel specialization clusters and agency density in key markets.
Identify fastest-growing independent agencies
Agencies adding headcount fastest are most likely to be scaling their tool stacks too.
Get into agencies faster
Get started free →Target agencies that use your category of tool
WaffleIQ surfaces agencies with existing tool stacks in your category — easier to displace than greenfield.
Reach new agency owners in their first year
New agency founders are actively building their tech stack — WaffleIQ identifies recently founded agencies.
Enrich CRM with agency stack data
Get started free →Keep agency contact records current
Agency team structures change quickly. WaffleIQ continuously refreshes CRM contact data.
Score accounts by specialization and tool signals
Add channel focus and technology signals to CRM records to improve account scoring.
Target agency buyers precisely
Get started free →Segment by channel specialty and agency size
Build campaigns for paid social agency leads separately from SEO directors at mid-size shops.
Sync verified contacts into your marketing stack
Export agency buyer lists with specialization and size data directly into HubSpot or Marketo.
Quick start
Enter your domain. Get a tailored prospect list.
We'll suggest your top targets in under 2 minutes.
Data coverage
Digital agency data by specialization and size
WaffleIQ covers performance agencies, SEO shops, social media agencies, and full-service digital shops. Filter by agency size, channel specialization, and technology stack to reach buyers who actually fit your tool.
31,000+
agency contacts indexed
90+
agency specializations tracked
93%
email deliverability
48 hrs
data refresh cycle
AI-powered
AI that maps agency technology buying patterns
Identify agency buyers actively evaluating MarTech tools — not just agency employees with a relevant job title.
Key capabilities
Built for MarTech agency sales
Agency specialization filtering
Filter by channel: paid search, paid social, SEO, programmatic, email, CRO — to reach agencies that use your category.
Tool stack identification
WaffleIQ surfaces what tools agencies currently use so you can target competitive displacement opportunities.
Agency size targeting
Filter by team size and revenue to reach agencies at the scale that makes sense for your pricing.
Decision-maker mapping
Identify whether the agency owner, channel director, or ops lead controls tool purchasing at each target agency.
Frequently asked questions.
Ready to build pipeline
Find the agency buyers your competitors are missing
Build targeted digital agency lists by specialization and size in minutes.