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Prospecting · Free Tool

ICP Generator

Describe your product or service and we'll generate a structured ICP — including firmographics, job titles, signals, and pain points — ready to use in WaffleIQ.

Build your Ideal Customer Profile in minutes

Most teams write their ICP once, stick it in a Google Doc, and forget it exists. The result? Reps spend half their day pursuing accounts that will never close. A tight, living ICP is the single highest-leverage thing a GTM team can build.

What goes into a strong ICP

A useful ICP is more than "companies with 50–200 employees in SaaS." It includes buying triggers (funding rounds, new hires, product launches), tech stack signals, org structure clues, and the exact job titles with authority and budget to buy your product.

How the generator works

Describe your product and your best existing customers. Our AI extracts the common patterns across your wins — the signals that precede a closed deal — and formats them into a structured ICP you can load directly into WaffleIQ for automated prospecting.

Update it regularly

Your ICP should evolve as you close more deals. Every quarter, revisit it with fresh data from your CRM. WaffleIQ tracks which ICP signals correlate with won opportunities so you can continuously sharpen your targeting.

From ICP to pipeline in one step

Once your ICP is defined, WaffleIQ automatically surfaces companies that match — with contact details, buying signals, and suggested first-touch copy. No spreadsheets, no manual enrichment.

Ready to scale?

Use ICP Generator at scale in WaffleIQ

Run bulk lookups, enrich your CRM automatically, and connect results directly to your outbound sequences.

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